Unemployment has been a persistent challenge for the country, and in an effort to address it, the Union Budget 2026 has placed strong emphasis on boosting the Orange Economy. This segment, also known as the creative economy, is driven by ideas, culture, technology and intellectual property rather than traditional manufacturing. It focuses on transforming creative ideas into cultural goods and services, where value is generated through intellectual ownership.
The Orange Economy spans sectors such as AVGC (Animation, Visual Effects, Comics and Gaming), films, music, software and other creative industries. By leveraging ideas and cultural heritage, these sectors have the potential to promote tourism, innovation and large-scale employment. Union Finance Minister Nirmala Sitharaman noted that the AVGC sector alone is expected to require nearly two million professionals by 2030.
To meet this growing demand, the Finance Minister proposed that the Indian Institute of Creative Technologies, Mumbai, establish AVGC content creator labs in 15,000 secondary schools and 500 colleges across the country. An allocation of ₹250 crore has been made in the Budget specifically for the development of AVGC talent. These labs are aimed at providing hands-on training, helping students acquire industry-relevant skills and encouraging them to experiment with ideas and create engaging content that can generate revenue.
With the digital media and entertainment sector expanding rapidly, the initiative is expected to equip students for creative careers while also strengthening India’s position as a global hub for creative content development. Sitharaman also highlighted the rapid growth of the design industry, while pointing out a serious shortage of trained designers. To address this gap, she announced plans to establish a new National Institute of Design in eastern India to strengthen design education in the region.
On the cultural and tourism front, the Budget promises focused development of 15 archaeological sites, including Lothal, Dholavira, Rakhigarhi, Adichanallur, Hastinapur, Sarnath and Leh Palace. Additionally, allocations for the National Film Development Corporation and the National Centre of Excellence for AVGC-XR have been doubled to ₹35 crore, up from ₹17 crore in the previous Budget.
The increased funding and the rollout of content creator labs signal a clear shift in the government’s approach—viewing cultural and creative industries not as fringe arts, but as serious drivers of employment, exports and economic growth in the digital era.
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