Tollywood’s rising star Vijay Deverakonda is one of the most followed young actors in Telugu cinema today. He is currently gearing up for the grand release of his highly anticipated film Kingdom, slated to hit theaters on May 30.
In an interesting turn of events, it has been revealed that Vijay has opted for a profit-sharing model instead of taking a fixed remuneration for the film. Producer Naga Vamsi confirmed that due to the massive production costs associated with Kingdom, Vijay willingly agreed to take a share in the profits rather than a traditional paycheck. “When we approached Vijay sir with this proposal, he immediately obliged, understanding the scale of investment involved,” said Vamsi.
Profit-sharing models are typically seen with top-tier superstars who command massive box-office returns. However, Vijay is among the very few young actors who can pull off such a strategy, given his strong market presence and fan following. This move reflects his confidence in the film and his commitment to ensuring financial security for the producers.
While such models work best for films with a significant market reach, Vijay’s decision proves that he is one of the rare young stars who can execute this formula successfully.
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