Excitement is brewing as Vijay Deverakonda’s upcoming film, “The Family Star,” gears up for release in just 10 days. The makers are implementing a unique promotional strategy, ditching the usual press meets and events in favor of innovative approaches that embody the film’s title. A recent example included launching a new song during the Holi celebrations of a gated community. This unconventional tactic highlights Dil Raju and his team’s commitment to a grand promotional push for the movie.
Mrunal Thakur, the leading lady, who faced scheduling conflicts during the promotions of her previous film “Hi Nanna,” will be actively involved in promoting “The Family Star,” ensuring a well-coordinated campaign.
The film arrives at an opportune moment. With a dearth of big releases this summer, “The Family Star” is poised to capitalize on this open window. While the recently released “Tillu Square” releases on March 29th, its impact is not expected to significantly affect “The Family Star’s” performance, especially if it receives positive reviews. Deverakonda himself is confident that “The Family Star” is the ideal choice for family audiences this summer season.
Reports suggest the film skillfully blends commercial and artistic elements, attracting a wider audience and enticing distributors to invest. The melodious soundtrack by Gopi Sundar, featuring three released songs already, is generating positive buzz. Additionally, sources hint at two pre-release events planned in the coming days, further amplifying the anticipation.
Since the Sankranti festival in January, there haven’t been many commercially successful releases. If “The Family Star” capitalizes on this gap in the market, it has the potential for substantial box office collections. Deverakonda’s previous film, “Khushi,” despite receiving mixed reviews, opened strongly and garnered significant collections in its first week. Experts believe that a blockbuster performance could have even surpassed the collections of Deverakonda’s hit film “Geetha Govindham.”
This renewed collaboration with director Parasuram, who helmed “Geetha Govindham,” has significantly heightened expectations for “The Family Star.” Adding to the excitement, actress Rashmika Mandanna is rumored to make a special appearance in the film.
With a strategic promotional campaign, a well-timed release, and a crowd-pleasing formula, “The Family Star” appears to be well-positioned for a successful summer run, potentially solidifying Vijay Deverakonda’s place as a leading star in Telugu cinema.
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