Since the Covid pandemic, the cinema-watching habits of the Telugu audience have undergone a significant shift. Gone are the days when people lined up at theatres just for the sake of it. Today, audiences are far more selective, choosing to step out for a film only if the content truly connects with them.
In recent times, some have voiced concerns that the Telugu audience is slowly drifting away from the theatrical experience, raising alarms within the industry. However, the real issue isn’t with the audience—it lies in the kind of films being made. For the last couple of years, we’ve heard repeated claims that people no longer have interest in watching movies in theatres. But if we take a closer look, that narrative doesn’t hold up.
Let’s consider the recent successes: HanuMan, DJ Tillu 2, Vaarasudu, Court, Pushpa, Waltair Veerayya—each of these films pulled large crowds to the theatres. The message is clear: when the content clicks, the audience responds. Whether it’s emotional depth, strong storytelling, pure entertainment, or a compelling message, audiences are still very much in love with the big screen.
The takeaway is simple. The audience hasn’t abandoned the theatres—they’re just waiting for the right kind of film. Instead of pointing fingers at the viewers, it’s time for Tollywood to introspect and invest in quality cinema that resonates. Theatres will continue to thrive as long as the industry delivers stories worth watching.
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