India’s historic triumph in the Women’s World Cup has elevated its cricket stars into a new league of fame, fortune, and recognition. The landmark victory over South Africa in Navi Mumbai on Sunday not only healed years of heartbreak but also turned the players into the country’s newest brand powerhouses.
According to The Economic Times, endorsement fees for India’s women cricketers have surged by 25% to 100% within days of the win. Players like Jemimah Rodrigues, Smriti Mandhana, Harmanpreet Kaur, Deepti Sharma, and Shafali Verma have seen their social media following explode — with some doubling or even tripling overnight.
“Since this morning, there’s been a rush of brand queries — not just for new endorsements but also renegotiations, with fee hikes of 25–30%,” revealed Tuhin Mishra, Managing Director of Baseline Ventures, which manages several leading women cricketers.
Leading the pack is Jemimah Rodrigues, whose unbeaten 127 against Australia in the semifinal* made her a national icon. Her brand value has reportedly doubled, with Karan Yadav, Chief Commercial Officer at JSW Sports, noting, “We’ve been flooded with offers across 10–12 brand categories.” Jemimah now charges between ₹75 lakh and ₹1.5 crore per endorsement, depending on the campaign scale. With 16 major brand deals — including Nike, Hyundai, Rexona, Herbalife, SBI, Gulf Oil, and PNB MetLife — she earns an estimated ₹1.5–2 crore per brand annually.
Even before the final whistle, Hindustan Unilever had prepared full-page ads for Surf Excel and Rexona, celebrating women athletes. “The maidan belongs to every woman who shows up, stands tall, and plays her heart out,” said HUL MD Priya Nair, unveiling the brand’s campaign honoring the team’s determination.
Brands across sectors quickly joined the celebration. Swiggy Instamart shared witty tributes — “Queen served so good, the entire stadium couldn’t sit still.” Puma, which sponsors Harmanpreet Kaur, Deepti Sharma, and Richa Ghosh, declared: “Every doubt. Every heartbreak. Burned. Harmanpreet Kaur is a World Cup-winning captain.” Even Pepsi added its voice with, “From one blue team to another.”
India’s women cricketers are now at the heart of a marketing revolution, commanding the respect and recognition they’ve long deserved. The true test, however, lies ahead — ensuring this newfound fame marks not just a moment of glory, but a lasting transformation in how women’s sports are valued and celebrated in India.
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