Sivakarthikeyan is currently busy promoting his upcoming film Parashakthi, and the makers have adopted a refreshing and unconventional strategy to build buzz around the project. Moving away from routine promotional events, the team has unveiled a grand exhibition titled World of Parashakthi at Valluvar Kottam in Chennai, offering audiences an immersive time-travel experience.
Designed to transport visitors back to the 1960s, the exhibition showcases several period sets and props created for the film. Many of these have been recreated or rescaled as installations, allowing fans to closely experience the film’s visual world even before its release. Key highlights include a vintage radio station setup, a classic car, a steam locomotive, and other meticulously crafted elements that reflect the era portrayed in the film.
Adding further excitement, the team also released a special behind-the-scenes video at the venue, detailing the creative process behind the looks and costumes of the lead characters. The video offers insight into the effort and research that went into designing the film’s multiple period-specific appearances.
With this innovative approach, the makers aim to engage mainstream audiences in a more meaningful way rather than relying on conventional promotions often perceived as repetitive. If successful, Parashakthi’s promotional model could inspire more filmmakers to explore experiential marketing strategies.
The World of Parashakthi exhibition is open to the public until December 21.
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