
YSR Congress (YCP) media seems to be gearing up for a major campaign targeting Pawan Kalyan. Earlier, the party’s media ecosystem focused on the Laddu Adulteration issue, but with the CBI chargesheet confirming the adulteration, Pawan Kalyan has largely become immune to that line of attack.
Now, reports suggest that YCP media may be shifting its focus toward Naga Babu, Pawan Kalyan’s brother.
Earlier this week, Pawan Kalyan met Chief Minister Chandrababu Naidu to discuss matters related to his ministries. Since then, YCP media has been actively circulating stories involving Naga Babu. Initially, they claimed that Pawan Kalyan requested Naidu to make Naga Babu the TTD Chairman if the current chairman, BR Naidu, were to be replaced. Media narratives quickly questioned how an atheist like Naga Babu could hold the position.
The latest speculation suggests that Pawan Kalyan wants Naga Babu to be inducted into Prime Minister Narendra Modi’s Cabinet. It appears that, in the coming days, stories may surface labeling Jana Sena as a casteist or “family” party. The objective seems to be overshadowing the positive work happening in Pawan Kalyan’s ministries and painting him as power-hungry.
Currently, Naga Babu is not a Member of Parliament; he is an MLC. Earlier, Chandrababu Naidu had committed to including him in the cabinet, but the induction did not take place. Pawan Kalyan himself clarified that he requested Naidu to pause the induction. Until that announcement, YCP media had been suggesting that Naidu was ignoring Naga Babu, framing Pawan Kalyan as power-seeking.
If Naga Babu is not inducted into the Union Cabinet, the narrative could shift to claim that the TDP and BJP are neglecting Jana Sena. The modus operandi is clear: YCP media creates a rumor, weaves a negative story, and regardless of the outcome, spins the narrative to generate confusion and public negativity toward the ruling government.
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