Mohanlal delivered a massive hit in Malayalam with Thudarum, a film that took audiences by surprise and went on to gross over ₹100 crore in its first week. The movie, praised for its content and performances, had all the ingredients to succeed across languages.
However, the Telugu release of Thudarum turned out to be a missed opportunity. Despite its potential, the film suffered from poor planning and minimal promotional efforts in the Telugu states. While Mohanlal has previously promoted his projects like Empuraan and Barroz with Telugu media interactions, Thudarum received no such attention.
The lack of engagement is even more surprising given that the film features Sobhana — a familiar and respected name among Telugu audiences. Even a single press meet or a promotional event could have sparked interest, especially considering the overwhelmingly positive word-of-mouth from Kerala.
Adding to the oversight was the decision to retain the original Malayalam title for the Telugu version, without adapting it for regional relevance. The title Thudarum carries little meaning for Telugu viewers, and this lack of localization further distanced the film from its potential audience.
Telugu audiences have consistently supported quality cinema, regardless of language, provided it is presented well. Unfortunately, the makers of Thudarum failed to tap into that goodwill. With the theatrical industry facing challenging times, every success matters — and this could have been one, if only it were handled with care.
In the end, Thudarum in Telugu stands as a classic case of wasted potential — a strong film that never got the attention it deserved in a market ready to embrace it.
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