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“Game Changer” in North America is experiencing a major downturn, with projected losses exceeding 50%, marking it as one of the most significant commercial failures in recent years for a major industry player.

The total earnings are now estimated to reach only around $2M-$2.2M, a figure initially expected from premiere sales alone. However, the actual performance has been considerably worse, leaving stakeholders shocked and highly concerned.

This severe underperformance has led to widespread disappointment among buyers. The unexpected losses have sent ripples across the industry, sparking questions about the root causes behind this dramatic shortfall.

A lack of effective pre-release promotion resulted in mediocre openings, while overwhelmingly negative word-of-mouth has widely been identified as the primary factor contributing to the project’s poor reception.