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In a surprising turn of events, just one day before its scheduled theatrical release, Bhool Chook Maaf—starring Rajkummar Rao—has been pulled from cinemas and will now premiere directly on Amazon Prime Video on May 16.

This last-minute decision has sent shockwaves through the film industry, particularly among theatre owners and distributors. Advance bookings were already underway, ticket sales were picking up, and promotions were in full swing. Everything was seemingly in place—until the sudden shift to OTT.

The production house cited “sensitive conditions in the country” as the reason for scrapping the theatrical release. However, many in the industry are skeptical, noting that while there have been a few tense developments in the news, cinema halls across India continue to operate without disruptions.

Distributors, who had already scheduled shows and struck business deals, are now left frustrated and disappointed. Many were hopeful that Bhool Chook Maaf would generate positive momentum at the box office. With the shift to OTT, refund processes for pre-booked tickets have already begun.

With just hours to go before its premiere, Bhool Chook Maaf has made an unexpected leap from the big screen to digital, leaving the industry puzzled and let down.