హైదరాబాద్ లో బరితెగిస్తున్న పబ్ లు l Small Girl Dance in Gachibowli Lal Street Pub l

With no major star hero releases during the Christmas season, medium and small-budget films have found a clear advantage at the box office, as audiences are opting for movies backed by positive word of mouth. Among them, Shambala has emerged as the biggest beneficiary.

As officially announced by the makers, Shambala collected around ₹3.30 crore gross on its opening day, an impressive figure considering Aadi Sai Kumar’s market range. Strong promotions, decent content, and encouraging public response are driving the film’s steady theatrical performance.

The film’s long-term run will largely depend on weekday trends, particularly the Monday drop. However, Shambala is already in a safe zone, with break-even and profits expected to arrive quickly. If collections hold well through Sunday, the film is likely to enter the profit zone comfortably.

To further boost momentum, the team has intensified promotions. A press meet was recently held, and Aadi Sai Kumar is planning theatre visits to interact directly with audiences. Meanwhile, another Christmas release, Eesha, is witnessing average bookings; despite negative reviews, the horror genre is helping it draw some crowds.

Adding to the confidence, Shambala’s OTT rights are reportedly sold for ₹10 crore, placing the producers in a very secure position. With this success, Aadi Sai Kumar seems to be back on track. His upcoming film SI Yugandhar is gearing up for release, and its business prospects are expected to improve significantly following Shambala’s positive run.