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The summer season is set to witness an intense clash of star-driven films, as multiple high-profile projects aim to leverage the lucrative Ugadi festival holiday. Notably, the March 28 release slot has become a hotly contested date with two big-ticket films—Pawan Kalyan’s Hari Hara Veera Mallu (HHVM) and Vijay Deverakonda’s untitled VD12—currently slated for release on the same day.

The Clash and Industry Dynamics
While the makers of VD12 were the first to announce their arrival on March 28, the team behind Hari Hara Veera Mallu followed suit, locking in the same date. This overlap has stirred discussions within the industry, especially since producer Naga Vamsi of VD12, who maintains close ties with Pawan Kalyan, has clarified that his team will reconsider their slot if HHVM remains firm on the March 28 release.

HHVM Promotions to Commence Soon?
All eyes are now on the promotional strategies of both films. Reports suggest that the team behind Hari Hara Veera Mallu plans to kick off their promotional campaign on January 1, 2024, starting with the launch of the first single. If this materializes, it could serve as a strong indication that HHVM intends to firmly occupy the March 28 slot.

VD12’s Alternate Plans
Should HHVM take the lead, VD12 is expected to shift to a later release window, potentially in May. The makers of VD12 remain confident about the film’s prospects, highlighting its compelling content and Vijay Deverakonda’s striking makeover for the role. With this project, Deverakonda aims to bounce back strongly, promising an engaging cinematic experience for his fans.

Awaiting Clarity
The upcoming January promotional activities will likely determine the final release schedules for these films. Fans and industry insiders are keenly awaiting clarity on which star will seize the March 28 slot, setting the stage for an exciting summer at the box office.

As the countdown to Ugadi begins, one thing is certain—the festive season promises a cinematic spectacle, no matter who takes the lead.