లోక్ సభ ఎన్నికలపై హస్తం ఫోకస్..! | T Congress | TS Politics

Before the release of Raakaasaa, producer Niharika Konidela was at the center of all attention, actively leading promotions, giving interviews, and pushing the film aggressively across social media platforms. Her strong promotional strategy helped the film gain massive visibility, which translated into an impressive opening weekend collection of over ₹15 crores.

However, after the film’s release, the spotlight has gradually shifted. Director Manasa Sharma is now being widely discussed across social media and entertainment circles for her handling of the film. Several reels featuring her expressions and personality have gone viral, with many Instagram pages highlighting her as “cute” and further amplifying her popularity online.

At the same time, the film’s heroine Nayan Sarika, despite delivering a solid and decent performance, appears to be receiving comparatively less attention. While her acting has not faced criticism, it hasn’t sparked the same level of discussion or social media buzz either.

This shift has sparked conversations about how attention in the digital space can be unpredictable. Even with strong performances, visibility often depends on viral trends and algorithm-driven engagement. In this case, while both the producer and director are receiving significant focus, the heroine’s contribution seems to be getting comparatively sidelined in the larger online narrative.