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With just 17 days left for the release of Mana Shankara Varaprasad Garu, Mega fans are growing increasingly uneasy about the film’s promotional pace. Director Anil Ravipudi, who is usually known for his aggressive, creative, and high-voltage publicity strategies, appears unusually restrained this time, and the absence of his trademark buzz is clearly being felt.

While outdoor promotions such as posters and theatre hoardings are visible, fans are more concerned about the lack of strong digital and social media noise. In today’s market, online promotions play a crucial role in building momentum, and so far, the campaign hasn’t really taken off.

Interestingly, Anil Ravipudi hasn’t disappeared from the public eye. He continues to attend events, make TV appearances, and stay visible. However, fans feel these outings lack a distinct Mega-brand touch and are not directly translating into hype for the film. Given Ravipudi’s proven flair for innovative promotions, expectations are high, and fans are eagerly waiting to see him unleash something fresh and impactful.

Competition is another major concern. Raja Saab is set to release a few days earlier, and with Prabhas’ film still running fresh in theatres, Shankara Varaprasad faces a challenging box-office window. Last year, for Sankranthiki Vastunnam, Ravipudi kick-started energetic promotions as early as late November. This time, even as December nears its end, the absence of a powerful teaser is raising eyebrows.

Among the songs released so far, “Meesala Pilla” has turned into a chartbuster, while “Sasirekha Prasadu” received a decent response. However, songs alone are not enough to create the required pre-release momentum, especially for a film of this scale.

Adding to the pressure is Chiranjeevi’s comeback after a long break following the Bhola Shankar setback. Ravipudi has repeatedly promised a vintage Chiranjeevi, reminiscent of Rowdy Alludu and Gharana Mogudu, but fans want tangible proof of that promise through teasers and promotional visuals.

There is also significant scope to utilise Venkatesh’s role more effectively in promotions, which could further boost excitement. With two more songs yet to be released, Mega fans strongly believe this is the right moment for Anil Ravipudi to shift gears and go all out with promotions to build solid hype before the film hits the screens.