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In a recent interview, director S.S. Rajamouli expressed his passion for bringing a true IMAX screen with the 1.43:1 format to India. When asked if such a screen would be ready for his massive 2027 project, Varanasi, he jokingly—but firmly—said he is prepared to travel to IMAX’s Los Angeles office and stage a dharna (protest) until they agree.

IMAX has already shown openness to expanding in India, raising the question: if the company is ready, why hasn’t any Indian exhibitor taken the lead? Industry insiders suggest that government-imposed ticket price caps, along with high installation and maintenance costs, make the investment risky. Lack of long-term planning and operational expenses are also cited as obstacles to adopting the format.

Meanwhile, fans have involved superstar Mahesh Babu in the conversation. With AMB Cinemas growing as one of the leading exhibition chains in Hyderabad and now Bangalore, fans are urging Mahesh Babu to take the initiative and support world-class theatrical experiences.

With Rajamouli openly advocating for IMAX-quality screenings, the pressure is mounting on exhibitors to think big and bring global-standard cinema to Indian audiences.