9 PM | ETV Telugu News | 12th September “2024

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9 PM | ETV Telugu News | 12th September “2024


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Aamir Khan Rejects ₹120 Cr OTT Deal for Theatrical Experience

June 18, 2025

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Bollywood superstar Aamir Khan is all set to return to the big screen with his much-anticipated film Sitaare Zameen Par, slated for theatrical release on June 20. The actor-producer has made it clear that the film will not be released on OTT platforms any time soon. In a recent interview, Aamir revealed that the movie was made exclusively for the theatrical experience and will be available on streaming platforms only after eight weeks of its release.

Directed by R.S. Prasanna, Sitaare Zameen Par is being promoted as a spiritual sequel to Aamir’s critically acclaimed Taare Zameen Par. However, there are also rumors suggesting that it might be a remake of another film. Regardless, the buzz surrounding the movie is sky-high, especially as Aamir hasn’t had a box office hit in over a decade. Reportedly, he has been deeply involved in the project, even acting as a shadow director.

In an industry where many producers are opting for early OTT releases—some within just three to four weeks—Aamir’s decision stands out. According to sources, a leading OTT platform offered a whopping ₹120 crore for the streaming rights if it could release the film within a month of its theatrical debut. But Aamir turned down the lucrative offer, emphasizing the importance of the cinematic experience.

This move has sparked widespread discussion in Bollywood circles and on social media. While some believe this is a strategic PR campaign by the makers, others are lauding Aamir’s dedication to preserving the theatrical window. “If he really declined ₹120 crore, then he’s truly a real superstar,” commented one netizen. Film enthusiasts are now urging the industry to follow suit and maintain an eight-week gap before movies hit OTT platforms.

With Sitaare Zameen Par, Aamir Khan is hoping to deliver not just a box office hit but also restore the magic of the big screen in an era dominated by digital streaming.