9 PM | ETV Telugu News | 30th September “2024

The makers of Varanasi, directed by S S Rajamouli, have shed light on the meticulous planning behind the film’s theatrical release strategy and its distinctive promotional campaign, which began with a cryptic on-ground installation in the holy city of Varanasi.

The ambitious action-adventure epic is being produced under the banners of Sri Durga Arts and Showing Business, with K L Narayana and S S Karthikeya serving as producers. According to the team, the chosen release date of April 7, 2027, is the result of careful strategic planning aimed at maximising the film’s theatrical potential.

The date coincides with the festive season of Ugadi and Gudi Padwa, leads into a weekend, and is closely followed by Ambedkar Jayanti and Rama Navami. This cluster of holidays ensures an extended and uninterrupted theatrical window, allowing the film to enjoy sustained footfalls across multiple regions and demographics.

Narratively, Varanasi spans thousands of years and unfolds across multiple continents, with key locations ranging from Antarctica and Africa to the sacred Indian city that gives the film its name. One of the film’s major sequences is inspired by a chapter from the Indian epic Ramayana, centred on Lord Rama.

The timing of the release around Rama Navami, which marks the birth of Lord Rama, adds strong cultural and thematic resonance to the film’s storyline. With its epic scale, mythology-driven elements, and festival-aligned release plan, Varanasi is being positioned as a major theatrical event, aimed at maximising both cultural impact and box-office performance.