The makers of Young Tiger NTR’s Temper are killing their film with their own hands. Despite the film having good content and talk, their flawed strategies are affecting the movie severely. First the timing of the release is very bad. The dull February and World Cup season is taking a heavy toll on the movie collections.
However the movie still managed to collect 35 Crore Share worldwide in the first week of its release becoming the highest opening ever for Junior NTR. But the post release strategy of the movie is also equally bad. The makers have failed completely in controlling the piracy of the movie. The cam print of the movie is readily available on net from Day-2 itself.
And the publicity strategy in the second week is also bad. Usually fans take care of the movie in first week and naturally Families should help the film in the second week. So the posters and trailers should contain family elements like comedy, sentiment etc. to woo those audience to the theaters. But the set of posters released by Temper team for the second week have action sequences and serious stills.
Eventually family audience will not be tempted to watch the film. Going by the trend, the movie will end up some where near 40-45 Crore which will be less than NTR’s career best, Baadshah. The movie would have easily reached the 50 Crore mark if released for Sankranthi. Bad Luck NTR!
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