Imagine a situation wherein you are calling someone and suddenly you hear Mahesh Babu’s voice on the other end? Isn’t that surprising? Well, if you want to experience that surprise then you must call your friend or family who is using the Idea mobile connection. And yes, you will hear the voice of superstar Mahesh.
Apparently, when you call up an Idea user, you would hear a message which goes something like this ‘Ee dialer tone meeku kaavali ante star nokki ee number nokkandi… chargeelu vartistyaai’. The voice is that of Mahesh Babu. It is known that Mahesh is the brand ambassador for the Idea network in Andhra Pradesh and Telangana states.
So, instead of using some stranger’s beautiful voice, the company seems to have roped in Mahesh to do the voiceover and it is proving to be a different and interesting experience. If this can really lead to some conversion of dialer tunes then the objective of the company would be achieved.
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