Apart from some big heroes, some big directors have the capacity to rule the box office and influence the film business. And one name in south Indian film industry that comes in the top few is Shankar’s. Irrespective of who the hero of his film is, his films do very good business. Barring Snehitudu, all his other films have been huge hits.
After seeing his track record, ‘I’ was bought at very high rates. If a dubbing film, that too one without Rajinikanth making Rs 38 crores in Telugu as pre-release business, is nothing short of history and all credit goes to Shankar. Though Vikram used to have good market in Telugu, most of his recent films haven’t fared well here. For starters, I’s promos look really enticing.
Also, the film is slotted for Sankranthi release. So it is estimated that it will make huge collections at the BO. Four years back, Robot managed a share of Rs 40 crores. Now, all business has been done keeping that as the benchmark.
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