Guna Shekar’s Soft Strategy

rudramadevi1

Although it has been ‘Baahubali’ that has been in the news all the time, there is another project that merits equal attention. It is ‘Rudrama Devi’.

Director Gunasekhar in backing himself to convert his dream onto celluloid has taken a huge gamble both financially and in terms of career.

With ‘Baahubali’ slated for a release on July 10th, many felt that it would be foolish to release after Baahubali. So, Gunasekhar has now announced June 26th as the release date of Rudrama Devi.

In contrast to Baahubali, Rudrama Devi is adopting a low profile promotion strategy. Guna is of the view that audience should be under promised and over delivered with content, which is the reason he is adopting a low key stand.

Interestingly, there is a bevy of stars in Rudrama Devi too, starting from Allu Arjun and Anushka to Rana Daggubati and Nithya Menon apart from Catherine Tresa, Prakash Raj, Krishnam Raju etc.

So will Guna’s efforts yield success? We’ll know on the 26th.


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