Expectations and reality aren’t matching up when it comes to these star kids. Hype is always doing rounds around them, but blockbuster successes are maintaining the distance. Blame content first and then our equations could be reasoned.
Recent big lesson for Telugu industry came from Akhil Akkineni’s debut film Akhil. Keeping the whole of this film’s business, guess what has happened with Nizam rights. Though the makers themselves have held rights with them, the local distribution business went up to 10-12 crores. What happened with result? 5 crores is recovered by first weekend, but rest is impossible. Analysts say that the film is sold for a price beyond its capabilities.
Latest news is that Varun Tej’s Loafer is bought for 7.5 crores for Nizam by an young distributor, repeating an Akhil’s feat. Recently Kanche pulled 1.9 crores after first weekend and then remained silent. How far this idea of paying 7.5 crores for Loafer will pay off? Only a genuine mass blockbuster could save Varun, Puri Jagan and their distributors.
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