Ever since the formation of the new state, the Telangana government has been trying its best to woo the pan-Indian entertainment sector. In its latest and an ambitious move, the Telangana government has apparently taken over the responsibility of organizing the first ever International Indian Film Academy (IIFA) Awards Utsavam, a celebration of excellence in South Indian Cinema.
The first IIFA Utsavam will take place at the Gachibowli Stadiu in Hyderabad from 4th to 6th December, With a move to glorify the glitz and glamour of Hyderabad and Telangana, the government assigned the event management responsibility to a popular Telangana based event management company called RK Media, which earlier handled the promotions of Akhil, Celebrity Cricket League (CCL) etc.
Already, the curtain raiser event that took place in the first week of November to announce the December fest was attended by stars like Nagarjuna, Venkatesh and Tamannaah, with Kamal Haasan being the member of the advisory board. The T-government is planning to make IIFA Utsavam one of the country’s biggest film events, with all the leading celebrities from the Tamil, Telugu, Kannada and Malayalam industries gracing it.
In Nagarjuna’s words, ‘IIFA Utsavam would promote South Indian cinema on the international platform which will help showcase South Indian cinema.’
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