Baahubali is the biggest budgeted Telugu film ever, while Rudramadevi is a film made on history after long time. Leaving their whims and fancies as giants aside, both these films had a fair share of hurting other small budgeted films in the race, because of their clarity-less planning over the release date.
Without confirming that July 10th is their date, Baahubali has looked at various slots from April thereby confusing many other films like Vishnu’s Dynamite and Mahesh’s Srimanthudu which are aiming at some dates. And then, Rudramadevi is the baap of all postponements as a new date was announced almost four times due to some issues related to financial stuff.
If their personal reasons for postponements are justified, what about the domino effect of these release date miss-outs? Films like Shankarabaranam got postponed for nearly 2-3 months due to Rudrama’s bad planning. As these biggies didn’t declared their release date firmly, other small films are confused when to start their promotions. By the time small films kick-started their promotion, fixing particular date, these biggies suddenly joined the race by postponing their dates.
Except Bruce Lee that got fixed on October 16th as their date nearly 4 months in advance, all other biggies juggled their dates upsetting other films. How to tackle this issue anyway? Can small film makers feel a touch of security by laying strict conditions over release dates for biggies? Maybe it’s possible. In Bollywood and Kollywood as well, films bigs or small, have to fix their date two months in advance and will not be allowed to defer it by a week or two.
If they miss the date, they need to wait for a month in Chennai, while 2-3 months in Hindi arena. Telugu producers are now planning to bring same rule into existence for Tollywood with effective from January 1st, 2016. Also if someone want release date change, next possible date should be picked only after leaving four Fridays. So, there will not be a chance of freehand to films like Baahubali and Rudramadevi to alter their release dates as per their comfort and choice.
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