Gone are the days where a blockbuster movie used to have a marathon run at the theaters. Even all time blockbusters like Baahubali couldn’t get past four weeks run in many screens. So releasing a movie in as many screens as possible is the doctor’s order to be in a safe zone. It is not easy to get good amount of theaters if the competition is high.
Sadly competition is at an all time high for this year’s Pongal releases with five movies eyeing to cash in on the festive season. Trade kept on stressing that at least 2 or 3 films will back out of the race but no one seems to be in mood to step back. Five movies are in race as of now and it looks like there wouldn’t be any last minute postponements.
No movie among the Pongal releases will get more than 500 theaters across Telugu states. Being the craziest and the biggest of the lot Nannaku Prematho is bound to get the lion share. Trade says even Nannaku Prematho will not be able to get more than 500 theaters because of the mad rush.
Nenu Sailaja turning out to be a super hit means it will hold a good number of screens for the festival. That makes it even more difficult for the Pongal releases as six movies should share the available 1400 theaters in Telugu States.
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