TRADE: Kshanam adds more screens

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Backed by positive talk and reviews, PVP Cinemas’ Kshanam starring Adivi Sesh, Adah Sharma and Anasuya is doing well at the box office. The movie is doing exceptionally well in Overseas and A centers. Going by the increased demand, the makers have added more screens to the film in many areas of Andhra Pradesh and Telangana.

Kshanam is the pick of all the eight films that released on Friday. Remaining films bit dust very badly. The makers now have to increase the promotions to make sure the film reaches to audience. The makers have got the release timing correct as there are no notable releases at the box except for Nani’s Krishna Gaadi Veera Prema Gadha.

Kshanam is made on a shoestring budget of 2.25 Crore and it is easily recoverable given the talk. With some promotional push, the movie will also bring profits to all those involved in the film trade. This is the first commercial success for PVP Cinemas and this will boost their confidence ahead of their big Summer release, Brahmotsavam.


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