Success of any movie depends on how much collection it has made, rather than how much money has been spent on its production. But our film makers are not thinking on these lines.They are trying to give a hype to the film by spending lavishly on the film and late marketing it for huge amounts. Depending on the stamina of the hero, they are increasing the production cost and later, marketing range.One fails to understand why they are not able to make the film at a lesser cost and market it for a reasonable cost so that they would make good profits.
The latest talk is that, the production cost of Allu Arjun-starrer Sarrainodu was a whopping Rs 52 crore, besides the remuneration of the hero.One wonders whether it requires such a huge budget. There is no bigger star cast in the film: only, hero, two heroines and a villain are the main characters.The amount spent on other characters, even one takes into consideration the daily payments as per their call sheets, is not so significant. But a lot of money is said to have been spent on picturisation of songs – Rs 1.5 crore on a song made in Bolivia and another Rs 2.5 crore on a pub song.
In the past, Bunny’s films used to be marketed for Rs 40 crore. So, his films were made in the range of Rs 30 crore. Now, after the success of Race Gurram, the market range for his films has gone up to Rs 60 crore.Perhaps that’s the reason why Sarrainodu was made at a cost of Rs 50 crore. Had it been made within a budget of Rs 30 crore, it would have recovered all the entire production cost in the first week itself.
It may be mentioned that Sardar Gabbar Singh, too, has faced the same situation. It should have been made with a budget of Rs 40 crore, but the film makers jacked up the production cost to over Rs 50 crore. As a result, it had to be marketed for Rs 70-80 crore. But with the film bombing at box office, it could not recover the production cost.One may not avoid expenditure when the situation demands, but why waste money on the films which have no subject and why repent later?
Moreover, with such lavish spending, the so-called big films are doing irreparable damage to small budget films. Just like people are used to junk food, audiences are not evincing interest in watching small films in theatres as they are used to watch big ticket films on big screens.When such high cost is not benefitting either big films or small films, why should one spend so much?
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