Uncontrollable damage being done for Pawan

The film’s first half was out prior to the release, but still Pawan Kalyan’s star power ensured that it didn’t suffer much due to it. Full film was uploaded on net on the release day itself, but that didn’t stop the film from going on to become the highest grossing Telugu film in first week. But the piracy has gone to a uncontrollable level on the net now. High quality DVD print is uploaded in various torrent websites and this will cause serious damage to the film in coming days.

Piracy effect is clearly visible in US as the film failed to register decent numbers in the second weekend. With these quality DVD rips being circulated at a lightening speed, Attarintiki Daredi will face trouble in AP too. Trade experts expected the film to get steady collections in Dasara vacation, but piracy has gone to a uncontrollable level already and therefore it will be tough for the film to get long run at the box office. However, thanks to its wonderful run in first week, AD will surely bring profits to everyone that invested in it.