Producer Sharrath Marar has roped in a reputed media agency from Mumbai for Pawan Kalyan’s Katamarayudu. After his last production venture Sardaar Gabbar Singh was hosted by a local digital platform, Sharrath has zeroed in on an upcountry digital agency.
Webgyor, a noted digital marketing agency from Mumbai, has come on board for Pawan’s Katamarayudu. It’s said that the agency has wide network of clients and this is the firm’s major move into South film industry, particularly into Tollywood.
With the humongous response to the teaser as well as the ‘Mira Mira Meesam’ song from Katamarayudu, the agency said to have shell-shocked. Although it had heard of Pawan’s huge fan base, they have come across only after the film’s teaser received a thunderous response – in terms of both views and likes.
It’s learnt that the same digital platform is also expected to handle Pawan Kalyan’s Jana Sena account as well. Sharrath had vast media experience. He was the South head of Amitabh Bachchan Corporation Limited before his stint as the CEO of MAA TV. Sharrath subsequently moved on to work with Pawan closely and started his production house Northstar Entertainment Pvt Ltd.
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