For the present generation, Devi Sri Prasad might have been an uncrowned king of Tollywood’s music industry (going by the number of hits he delivered consistently including his latest Duvvada Jagnnadham which topped the list of chart busters), but his maiden live show in Australia and New Zealand turned out to be an utter flop. Yes, you read it right. High ticket price, poor turn out has dampened the hopes of organisers leaving them in total despair, loss.
Allegedly, Devi and his team of singers, musicians have charged a Rs 1.5 Crore bomb as fee. And the event organisers have priced the tickets at whopping 200 USD in order to recover monies. This is considered as huge given that even the ticket of Baahubali was priced at 30 USD and that had received a flak from a section of movie lovers in abroad. For reasons well-known to Devi & team, the reception was poor incurring hefty losses to the event organisers.
When Bollywood stars like SRK would go for life performances, events in such countries, the ticket price would be around 300 USD. But DSP’s show being ticketed at 200 USD has interested none. In fact, Devi took a long break from his ongoing films and went for the tour. Even after so much publicity and Devi staying there for long time, nothing has turned fruitful. This is a huge set back to Devi and big let down to his whole team that failed to attract crowds.
Now, it’s buzzed that Devi may give some respite to the organisers by cutting down his fee or he may not, but the losses for the organisers seem unavoidable. Unlike Bollywood musicians who enjoy huge fan base, South and Telugu musicians have little scope to draw crowds for live shows. Even maestro Ilayaraja couldn’t succeed in doing live shows in overseas.
Looks like, this will go down as a bad experience in Devi’s career.
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