Tamil people generally don’t patronize films from other languages, Baahubali 2 was the rarest exception. Hence, Superstar Mahesh Babu’s SPYder striking a theatrical deal of a whopping Rs 23 crore may prove risky, opine some trade reports.
Lyca Productions, the production house which is bankrolling Rajinikanth’s ‘2.0’ has acquired the theatrical rights of Spyder’s Tamil version for 23 crore. Before Lyca jumped into the competition, distributors were ready to offer in the range of 18 crore but being an audacious banner that won’t compromise on investments, Lyca went on to clinch the deal by offering 4-5 crore more than what others were offering.
Some trade experts believe that not the makers but Mahesh Babu took a huge risk with this deal. Even if the film falls short by a few crore at box office, makers won’t get in any trouble but the film will be branded a flop. Since Mahesh is targeting to tap the Tamil market with Spyder, he may not like to start off his campaign with a commercially risky film. Had it been sold in the range of 17-18 crore, it would have been a safe deal for everyone, say trade experts.
It may be recalled that Srimanthudu, which became the non-Baahubali industry hit in Telugu, couldn’t become a success in Tamil Nadu, indicating the low market for Tollywood stars in the neighboring state. Hence Spyder will have to primarily rely on Murugadoss’ stardom in Tamil Nadu. The director’s brand value and Mahesh’s charisma could have been sufficient to recover this huge investment but the film’s high-tech genre may prove a deterrent to the film’s prospects in B,C centres.
On the whole, Spyder needs to put up good show in B,C centres as well to result in the kind of launch Mahesh was expecting in Tamil Nadu.
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