For promoting a film, filmmakers are coming up with various ideas these days. Director Sukumar whose production venture Darasakudu is hitting cinemas this Friday is using his celebrity clout to promote this film.
Featuring newcomer Ashok in the lead with Esha and Poojitha as heroines, Darsakudu got its songs launched by Jr NTR, Samantha and Rakul Preet, while Ram Charan launched music and Allu Arjun attended the pre-release event. Latest update is that Megastar Chiranjeevi also agreed to promote this film and will buy the first ticket to the movie.
Sukumar is the reason for many celebs swaying their like for Darsakudu and the onus lies on director Hari Prasad Jakka now to make the film work at box office. Otherwise, the efforts put in by Sukumar to bring all those celebs to promote the film will fall in the dustbin.
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