Promotions of Mahesh Babu’s latest movie “Spyder” have begun only this Monday while the film releases on following Wednesday (tomorrow). For a movie made with 100+ crores budget, one day of interviews for Tamil media, one day for Bollywood critics and one day for Telugu media may not be enough. So, what went wrong?
An insider revealed us that makers of Spyder are looking forward at few big brands to promote the movie. Because if brands jump in, then nearly two crores would get saved for the makers. However, when some brands came forward to do the job couple of weeks ago, there is a complete misjudgment from Spyder team about them.
As Spyder makers sought the help of those brands to promote, those brand people asked for bytes of Mahesh Babu regarding their brands such that they could co-promote each other. But Mahesh under Namrata’s influence thought that during the promotions of Brahmotsavam, brands ranging from cooking-oil to shoes-selling shop paid him huge and also promoted the film so that it would be a similar deal now. With Mahesh waiting for them to pay, and brands waiting for Mahesh to do for free, finally, both failed to join hands.
Though some long-term brand partners of Mahesh have given a space in their hoardings for Spyder, much smaller and young brands haven’t promoted the film. Some of Mahesh’s admirers however say, he didn’t promote the film aggressively through brands because too much hype is resulting in negative results as it happened during Brahmtosavam. Pchh!!
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