After superstar Rajinikanth, Surya is the next Tamil star hero to have created a market for himself in Telugu. The Telugu dubbing rights of his films used to fetch around Rs 20 Cr, non-Rajinikanth & non-Shankar record deals. There were times when he took his films’ Telugu rights as his remuneration. However, with back to back flops in the last couple of years, his market has come down to almost half of what it used to be.
Surya hasn’t scored a hit in a very long time. His last couple of films – S3, Rakshasudu, 24 and Sikandar have tanked at Telugu box office, incurring huge losses to buyers. As a result, the Telugu dubbing rights of his new film ‘Gang’ (Thaana Serndha Kootam in Tamil) have reportedly been acquired for just Rs 10 Cr, a very nominal deal for a Surya-starrer. Geetah Arts, UV Creations and their Associates have bought the rights.
Surya’s flop saga, a relatively lesser popular director and the release time (Sankranthi – clash with Pawan’s Agnathavasi and Balakrishna’s Jai Simha) are the reasons for producers selling the Telugu rights to almost half of the expected sum.
If this film also tanks, Surya’s market is likely to go down further.
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