Dil Raju, who has acquired the Nizam’s theatrical rights of Agnyaathavaasi for a staggering amount and is releasing the film in Nizam, has planned for a slew of premieres across Hyderabad on Jan 9th.
But surprisingly, producers have opposed Raju’s idea and has requested him to not to screen the film in advance.
Even for films such as Baahubali : The Conclusion and Janatha Garage, the late-night shows have garnered mixed talk initially. Since then, all big-budget films have got alert and not taking any chances since this may further affect the Box Office collections of first day and first weekend.
Joining the same tradition, the producers of Agnyaathavaasi have asked Dil Raju not to host premieres. This has disrupted the plans of Dil Raju who planned to rake in huge moolah with the premieres. But trade analysts say that producers are right as even little mixed talk from premieres would cost more. Dil Raju too agreed to producer’s request.
Overall, this is considered as a good move.
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