Ala Vaikunthapuramulo: What a marketing strategy!

These days, good opening collections for any film depend on how much hype it gets before its release.

If the producers are able to generate curiosity among the audiences that it is a must-watch film, even negative reviews and bad talk are not able to stop its weekend collections after the release.

So, producers are following various techniques to create huge hype for their films before they hit the screen.

Take the case of “Ala Vaikunthapuramulo,” starring Allu Arjun.

The first song of the film was released almost 100 days before the release of the film. Instead of releasing the regular lyrical video, this song – “Samaja Vara Gamana..” was shot on Thaman and Sid Sriram in a special set.

It is learnt the producers spent nearly Rs 25 lakh on shooting this promo song. As expected by them, the song turned out be a smash hit, securing more than 40 million views on YouTube.

Needless to say, the craze for this song will definitely fetch huge opening collections for this film.

Enthused by the success of this song, the producers of “Ala Vaikunthapuramulo..” are all set to release yet another song from the film – said to be a mass song – shot in the same manner for this Diwali.

While “Samaja Vara Gamana..” was a little classic song, attracting class audiences, the forthcoming song is expected to create a lot of craze among the mass audiences.

Since there is a huge competition among Telugu films to be released during Sankranti, such innovative strategies would definitely make a difference in attracting audiences.