The moment an announcement came from Ala Vaikunthapurramuloo earlier that they are coming up on January 11th, the makers of Sarileru Neekevvaru have announced by the evening that they are also locking January 11th for the release. Since then, Ala team is crying foul that Sarileru makers are targeting them big time.
And as a final nail in the coffin, Ala Vaikunthapurramuloo team stated that a technical glitch delayed their song’s release from 4’0 clock to 5:04 PM, the time that Sarileru Neekevvaru locked for their teaser release. But then, Sarileru Neekevvaru team swung into action to announce that the teaser of the film is coming up on 22nd. This happened only a couple of days ago. Ala Vaikunthapurramuloo promoters are once again crying foul that Sarileru Neekevvaru team is targeting them.
But then, people from Sarileru Neekevvaru are clarifying that they have laid up a promotion plan long back and are following only that, but not trying to intentionally clash with any other movie’s promotions. That might be also true because the real cast and crew of Sarileru Neekevvaru is actually filming in Kerala and they got nothing to do with these promotions happening here.
Though the release-date clash between these two films is averted, this promotional clash might not work well down the lane. Because, if they release their songs or teasers on different dates, surely they could be getting more attention from more number of audiences than if they break-in on the same day. Other than giving scope to fans to indulge in ugly hashtag wars on Twitter where they want to showcase their authority, these clashes are of no use.
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