Director Trivikram is sure one of the most bankable directors in Telugu Cinema today. But he is also known for spending beyond the estimated budget for all of his films.He has spent over Rs. 40 crore to wrap up a medium budget film like A Aa.
According to industry insiders, the cost of production of Trivikram’s upcoming film has gone way beyond the estimates.The budget of Ala Vaikunthapurramuloo is more or less equal to that of Sarileru Neekevvaru despite Allu Arjun charging only half the amount that Mahesh Babu charges for a film.
Allu Arjun’s market is way below Mahesh Babu’s, but the expenditure of both the films is equal, according to sources.Ala Vaikunthapurramuloo is not getting a release on par with Sarileru Neekevvaru for this Sankranthi. Which means the film has to generate blockbuster talk to maintain its hold beyond festive season.
The advance booking trends are very encouraging and the pre release buzz also is very positive and AVPL should become a success if the public verdict matches the current buzz.
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