Usually, in Tollywood, star heroes indulge in hefty publicity regarding their movies while directors join only a couple of interviews. But with changing times, and with directors becoming partners of films as well as producers dumping huge money to carve those projects, the way directors involved in promotions got changed.
If we take Ala Vaikunthapurramuloo for example, it is rumoured that Trivikram worked on this project on a share basis. Also with the film sold for 88 crores, surely he has that responsibility of pulling more audiences to theatres such that box office revenues will be high. For that reason, the director is promoting the film even after the release.
Other day, Trivikram invited the whole of Ala Vaikunthapurramuloo lyricists including Sirivennela, Ramajogayya and others for a quick chat. That interview is going to be viral as there are lots of literary topics that everyone discussed. Before that, his interview with other cast of the film including Thaman and Rahul Ramakrishna. All these interviews are going viral on YouTube we must say.
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