BJP’s Paper Ad backfires, attracts trolls on social media

The BJP wants to dismantle the fort of Mamata Banerjee in West Bengal at any cost and is doing an unprecedented campaign. From Prime Minister Narendra Modi to Amit Shah to JP Nadda, all high profile BJP leaders have been campaigning in the state to woo the voters.

The saffron party Bharatiya Janata Party(BJP) is aiming to add West Bengal, Chief Minister Mamata Banerjee’s fortress. The party is campaigning in the state vigorously for the upcoming polls.

To attract the voters and to increase the winning chances in the forthcoming Assembly elections, key leaders like Prime Minister Narendra Modi, Union Home Minister Amit Shah, and BJP National chief JP Nadda are holding rallies and meetings.

Going by its style, the BJP used print and electronic mediums as campaigning tools to attract voters. However, an advertisement published in a newspaper landed the BJP in a state of embarrassment.

On Monday, BJP gave an advertisement in a newspaper claiming that the union government gave a lending hand in constructing around 24 Lakh homes to poor people in West Bengal.

The advertisement that appeared in a newspaper had a picture of a woman alongside PM Modi claiming that the last is a beneficiary of the housing scheme in West Bengal. However, the publicity stunt backfired after it was found out that the woman is not a beneficiary of the scheme. The woman lives in a hut.

The pictures of the newspaper with the photograph of Modi and the last are going rounds on social media. Netizens trolled the saffron party brutally for their publicity stunt.


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