The fate of digital medium turned around after the introduction of OTT platforms. They revolutionized the entertainment industry as it helped a lot of budding filmmakers and fresh talent to present their talent. With its ever-growing market, a lot of big stars are showing interest in acting in OTT films and web series. While the OTT platforms had a decent market in India prior to the lockdown, the shutting down of theatres forced a lot of people to turn towards online streaming networks. The OTT platforms too increased their original content and increased their viewership through various promotional strategies. A lot of new OTT platforms got started in the last two years and there is a talk that ‘RRR’ OTT is going to start soon.
We already have various digital platforms like Netflix, Amazon Prime Video, Disney Hotstar, Sun Next, Zee5 and others. Allu Aravind started his own OTT app titled ‘Aha’ in association with ‘My Home’ group. Industrialist Sagar recently came up with Spark OTT which is doing well. There is a talk in the industry circles that ‘RRR’ team consisting of Ram Charan, NTR and Rajamouli will start a new OTT platform together.
Since the brand ‘RRR’ became a sensation, they are reportedly going to keep the same name for their digital venture too. We need to wait and see if these are mere rumours or there is some truth behind it. Sources say that the two heroes and the star director are coming with an online streaming service named ‘RRR’ after they realized that digital platforms are the future of the entertainment industry.
Coming to the film ‘RRR’, the entire talkie part is completed and only two songs are left. While one romantic song will reportedly be shot in Ukraine, the other song featuring the main cast will be picturized for a few weeks in a specially designed set. Bollywood star heroine Alia Bhatt plays the role of Sita while Olivi Morris plays the other female lead. Ajay Devgn plays an important role while the MM Keeravani is giving the music. DVV Danayya is producing this massive film which is expected to come out on October 13th.
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