No Promotions For Dhanush’s ‘Sir’ In Telugu!

Multiple National Award winner Dhanush’s bilingual movie ‘Sir’/’Vaathi’ is hitting the big screens on 17th February. The trailer will be released on 8th February and there are good expectations on this movie. The teaser and the two songs ‘Mastaaru Mastaaru’ along with ‘Banjara’ got a very good response. Venky Atluri has written and directed this film which is set in the backdrop of the 90s.

The movie is about the high prices of school fees and corruption in the educational system and the hero fights against all these. Dhanush will be seen as a junior lecturer in this movie. Apart from releasing the teaser and songs, the makers are not at all focusing the promotions of this flick in Telugu. This is surprising to many since ‘Sithara Entertainments’ and Trivikram’s ‘Fortune Four Cinemas’ are bankrolling it.

The audio launch of ‘Sir’/’Vaathi’ has been organized in Chennai recently. It was a grand affair with the entire team gracing the event which is flooded with the ‘Maari’ hero’s fans. But the makers are planning no such things in Telugu which is confusing everyone. People are wondering why the team is maintaining such a low profile in Telugu while promoting the same film extensively in Tamil.

People are wondering if the trailer will release simultaneously in Telugu and Tamil or not. As we know, Dhanush has a lot of admirers in the Telugu states but his market is not that big. He needs to promote this film heavily in order to increase his market which will help his upcoming film with Sekhar Kammula as well. We need to wait and see what happens in the next few days.

Samyuktha Menon is the heroine in this movie. Sai Kumar, Tanikella Bharani, Samuthirakani, Thotapalli Madhu, Narra Srinivas, Pammi Sai, Hyper Aadhi, Shara, Aadukalam Naren, Ilavarasu, Motta Rajendran, Hareesh Peradi and Praveena too play key roles this flick. Yuvraj is the cinematographer while Navin Nooli is the editor. Avinash Kolla is the production designer and Venkat handled the action choreography. Leading producer Suryadevara Naga Vamsi of Sithara Entertainments joined forces with Sai Soujanya of Fortune Four Cinemas to make this project. Srikara Studios is presenting the film.


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