The surprise release of Adipurush on Amazon Prime has left fans astonished’ especially considering its hefty budget of 600 crores. While fans anticipated extensive social media promotion’ the release went by quietly.
The movie was made available on Prime for Telugu’ Tamil’ Kannada’ and Malayalam languages’ while only the Hindi version was offered to Netflix. All versions were simultaneously released. This unpublicized launch can be attributed to several underlying reasons.
Additionally’ Director Om Raut’ who urged viewers to watch Adipurush on Prime’ disabled the comments section on his tweet’ allowing only accepted friends and followers to post messages. This move likely stems from past trolling experiences. Adipurush’ which faced significant backlash during its theatrical release’ is still entangled in legal battles’ with ongoing cases.
Reports suggest that the decision to release it on OTT platforms was motivated by the potential risks of imminent disruptions. Furthermore’ with the availability of Adipurush in HD print’ detractors might seize the opportunity to create viral content around controversial scenes and videos.
While this might not benefit the movie’ it can spark unnecessary discussions. Some netizens feel that Director Om Raut should have kept comments open’ given his confidence in the content. Although the film’s relevance was overshadowed by recent events’ the trolling incidents from before remain absent from the discourse.
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