The year 2024 has proven to be a challenging one for the Bollywood film industry.
Despite the presence of established and promising stars, the box office has witnessed a series of underwhelming performances.
While the pan-Indian film “Kalki 2898 AD” has emerged as the highest-grossing Hindi film of the year, surpassing the 290 crore mark, no other Bollywood star has managed to reach the 250 crore threshold. High-profile actors such as Akshay Kumar, Ajay Devgn, Kartik Aaryan, and Tiger Shroff have faced significant setbacks with their respective releases.
Akshay Kumar, once a consistent box office draw, has experienced a series of commercial failures. His films “Bade Miyan Chote Miyan” and “Sarfira” have underperformed significantly, with the latter registering one of the lowest opening day collections for the actor in recent times.
Ajay Devgn, another veteran actor, has also faced challenges. His horror drama “Shaitaan” managed to garner some success, but his subsequent releases, “Maidaan” and “Auron Mein Kaha Dum Tha,” have been commercial disappointments. The latter, in particular, has witnessed a dismal opening day and low occupancy rates.
These underwhelming performances have raised concerns about the health of the Bollywood industry and have prompted discussions about the changing dynamics of the box office. As the year progresses, the industry will be closely watching the performance of upcoming releases to gauge the overall trend.
It remains to be seen if “Auron Mein Kaha Dum Tha” can recover over the weekend or if it will follow the trajectory of other recent box office failures.
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