Aadivaaram with Star Maa Parivaaram Star wars – Promo | ASMP King of Entertainment

A strong promotional campaign can make all the difference for a film’s success — and that holds true even for big-budget movies featuring star heroes. Proving this point yet again, legendary actor Kamal Haasan is going all out to build massive buzz around his upcoming gangster drama Thug Life.

This film is especially significant as it marks the long-awaited reunion of Kamal Haasan and master filmmaker Mani Ratnam after decades. Adding to the excitement is the music by Oscar-winning composer A.R. Rahman, who previously delivered chartbuster albums for both Kamal and Mani Ratnam individually. With all three legends coming together, expectations are sky-high.

Taking the promotional game a notch higher, the makers have just unveiled their upcoming campaign schedule. The much-anticipated trailer will drop on May 17th, followed by a grand trailer and audio launch event in Hyderabad on May 24th. The team will then head to Vizag for a pre-release event on May 29th, further boosting excitement in the Telugu states.

With a Pan-India release locked for June 5th, it’s clear that the Thug Life team is planning an aggressive multi-language promotional blitz to reach audiences across the country.