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Director Maruthi has sparked discussions with his bold remarks on the current marketing trends in the film industry. Speaking at the promotional event of Beauty, he criticized the practice of making exaggerated claims and controversial statements just to attract audiences to theatres, calling it a “bad and disappointing trend.”

Revealing a personal anecdote, Maruthi shared how Beauty director Siva Sai Vardhan felt disheartened after his previous film Bhale Unnade flopped. Wanting to uplift a fellow filmmaker, Maruthi immediately offered him a new project. “I always feel for directors. I don’t attend parties because there is nothing I can do there. But if a director is struggling after a failure, I want to motivate and support him,” he explained.

Maruthi also recalled how he once advised the makers of Barbarik to change its title, predicting trouble for the film. When the team refused, the film eventually failed, and its director ended up in a viral video slapping himself with a chappal. Using this example, Maruthi highlighted how sensational statements—like vowing to quit films, hurling abuses at audiences, or making outrageous promises—only harm the industry.

Reflecting on his own career, Maruthi acknowledged being labeled a “Boothu Director” in his early days with films like Ee Rojullo and Bus Stop that had bold content. But over the years, he consciously shifted to family entertainers such as Bhale Bhale Magadivoi, Mahanubhavudu, and Sailaja Reddy Alludu. Now, he is working on a massive project with Prabhas titled Raja Saab, made on a ₹400 Cr budget. “If I want, I can still write double-meaning dialogues better than anyone, but that’s not the path I choose. We need to bring families to theatres and deliver quality cinema,” he said.

Concluding his remarks, Maruthi urged directors and producers to focus on meaningful cinema and take inspiration from his career journey instead of resorting to cheap publicity stunts.