Aaradhana Devotional Show -13th April

At a time when aggressive PR strategies and constant media visibility dominate the film industry, Sobhita Dhulipala has chosen a different path. Riding high on the success of her Amazon Prime original film Cheekatlo, the Telugu actress has openly spoken about her decision to stay away from the publicity game.

During a recent interaction with Bollywood media, Sobhita was asked about the kind of PR strategy she follows. Her response was clear and candid. She said she does not want to be in the public eye 24/7 just for the sake of visibility. According to her, maintaining that kind of constant presence requires every move to be tracked and publicised — something she is not comfortable with.

Sobhita also pointed out that she is not from Mumbai but comes from a small town and has built her career independently. She expressed her desire to continue growing on her own merit rather than depending heavily on PR machinery. At the same time, she acknowledged that some actors prefer that route and are happy with it.

Speaking about Cheekatlo, she shared her happiness about working on the project, especially because it allowed her to dub in Telugu — her mother tongue. She mentioned that dubbing felt natural and effortless, adding to her overall satisfaction with the film.

In an industry where visibility often equals value, Sobhita’s approach stands out — choosing substance over noise and letting her work speak louder than publicity.