Aha, digital streaming app founded by Allu Aravind has projected itself as the exclusive Telugu digital content platform. However the app didn’t live upto its expectations till date. While the movies acquired by this platform are quite less, exclusive content and originals are termed quite mediocre by the audiences. Except 1 or 2, no show has got positive response.
So Allu Aravind has changed his strategy and reduced producing web series content. He is now concentrating more on acquiring more Telugu movies. Amid huge competition, Aha app has now made superb deal. It has acquired the digital rights of Naga Chaitanya’s upcoming romantic entertainer Love Story. The digital rights were purchased for a whopping 6 Cr rupees.
Sekhar Kammula is directing the film while Sai Pallavi is the female lead. Love Story is carrying good buzz with its first single being a massive hit. Few days of shoot is still left to be canned. Makers are thinking to release the film later this year. Asian Cinemas is venturing into production with this movie. Allu Aravind is now planning to buy more interesting movies.
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