Bharti Airtel has introduced a groundbreaking range of prepaid plans that bring together subscriptions to over 25 major OTT (over-the-top) platforms, marking a first-of-its-kind offering in the Indian telecommunications sector. This new initiative aims to redefine digital entertainment access for prepaid users by bundling popular streaming services under a single, cost-effective plan.
Starting at ₹279, the entertainment-focused packs include leading platforms such as Netflix (Basic), JioCinema Premium, Zee5, SonyLiv, Lionsgate Play, AHA, Sun NXT, Hoichoi, Eros Now, ShemarooMe, and Airtel Xstream Play Premium, among others. Airtel has positioned this offering as a convenient solution for users seeking diverse, multilingual content without the complexity of managing multiple subscriptions.
Plan Options:
₹279 (Content-Only): 1-month validity with 1GB data.
₹598: 28-day validity with unlimited 5G data and voice calls.
₹1,729: 84-day validity, inclusive of unlimited data and voice benefits.
The telecom giant estimates the combined OTT value in these bundles at approximately ₹750 per month. Users can access the content via the Airtel Xstream Play app, enjoying content in over 16 languages, including international, Bollywood, and regional genres.
With this launch, Airtel aims to cater to the evolving digital consumption habits of Indian consumers—particularly in the prepaid segment—while solidifying its position as a comprehensive digital services provider. The offering not only enhances entertainment accessibility but also aligns with the increasing demand for bundled, value-driven content experiences in India’s fast-growing digital ecosystem.
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