The sequel to Nandamuri Balakrishna’s 2021 blockbuster Akhanda is on the horizon. Titled Akhanda 2: Thaandavam, the film is slated for a pan-India release on December 5, marking Balakrishna’s first nationwide outing. The original Akhanda gained immense popularity across languages after its digital release, building high anticipation for part two. However, the promotional campaign for the sequel seems to be progressing slower than fans expected.
On Thursday, the makers unveiled a countdown poster marking 50 days to release—recycling an already released poster. With less than two months to go, audiences were hoping for more promotional content by now. So far, only a single teaser featuring one sequence has been revealed. Music played a pivotal role in the success of the first Akhanda, with Thaman’s album becoming a chartbuster, but no songs from Akhanda 2 have been launched yet, leaving fans slightly disappointed.
Promotions are crucial for franchise films, especially to ensure strong openings. The recent example of Kantara Chapter 1 demonstrates that even high-potential films can be affected by limited visibility. Trade analysts believe a more aggressive promotional strategy for Akhanda 2 could have helped push its numbers toward the 1000-crore mark.
The team reportedly plans to give equal attention to the Hindi version to capture the northern market, but this must be mirrored in nationwide promotions. Adding to the challenge, Ranveer Singh’s Dhurandhar, directed by Uri filmmaker Aditya Dhar, releases on the same day.
With Diwali around the corner, now is the ideal time for Akhanda 2 to ramp up its promotional campaign and create strong pre-release buzz.
Akhanda 2: Thaandavam stars Nandamuri Balakrishna, Samyukta Menon, and Aadi Pinisetty. The film is written and directed by Boyapati Sreenu, produced by Raam Achanta and Gopi Achanta under 14 Reels Plus, presented by M. Tejaswini Nandamuri, with music by Thaman S.
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